SoHo Exchange

After receiving a Bachelor’s Degree in Fashion Apparel from the University of Minnesota (view profile). Amy Michielle had a dream to own a business that was completely centered on fashion. In 2003 she launched her company SoHo Exchange, Inc., where she is currently the Creative Director. In June 2004, in memory of Benella Jones, S.H.E. by SoHo Exchange, an apparel and accessories line made primarily from vinyl billboards was born.

Since its inception SoHo Exchange has been commissioned to do costume design for the films Strange As Angels (2005), Lost and Found Lottery (2006), For the Love of Pookie (2007), The Prodigal Son (in pre-production) and the web-series Abnormally Normal (2006).

During her 20-year career she has been the Lead Visual Designer for The Toggery, Inc., Sales/Marketing Manager for Room & Board and Co-Owner of Rolling Video, Inc.

Her inspiration comes from finding beauty in everything she sees whether it be a billboard or a pink diamond. She designs clothing for emerging entertainers, musicians and everyday celebrities like you, who want to sparkle when they walk in a room!

Currently, SoHo Exchange, Inc. offers Apparel Design, Costume Design and Wardrobe Styling and Management in the United States.